Brand:

JD Gyms

Problem:

Men are significantly less likely to seek help for mental health, yet they make up three-quarters of suicides in the UK.

Insight:

For many men, the gym is one of the few routine spaces where they build trust over time with the same people - especially personal trainers, who can notice changes in behaviour, mood, or consistency before anyone else does. 

Solution:

Train JD Gyms personal trainers in Mental Health First Aid so they can spot warning signs, start supportive conversations, and signpost members to professional help when needed.