Brand:

GiffGaff / The Big Issue

Problem:

A record number of people in the UK are falling into poverty, living in temporary housing, or becoming homeless.

Insight:

Despite making up a relatively small portion of the population, immigrants account for a significant portion of big issue vendors. One of the biggest challenges immigrants face is not being able to speak English. Waitlists for English lessons are often over 6 months.

Solution:

Instead of letting their leftover data go to waste at the end of the month, GiffGaff allows its members to donate their unused data to help fund English lessons organized through The Big Issue - helping immigrants to build a new life.