Problem:

Over 10 million people across the UK suffer from limited hand mobility. (Stroke, Parkinson's, Advanced Arthritis, Loss of Limbs)

Insight:

Many of those affected struggle to eat/cut up their food without making a mess. Asking for help is embarrassing, leading many to choose “easy to eat” meals or avoid social dining altogether. 

Solution:

A movement for the creation of a discreet code word to use when ordering at restaurants to have your food pre-cut in the kitchen.